10 Tips for Effective Infographic Outreach and Execution

At Searchable.co.uk, we plan, create and do outreach for own infographics and on behalf of clients (you can also see our prices for infographics here).

However, unlike blog posts or PR stories, the primary aim of an infographic is to be shared and re-published by other websites.  As such, the strategy for doing successful outreach and marketing for infographics is slightly different.

10 Tips for Successful Infographic Creation and Outreach in 2013

1.    Create a good looking Infographic that’s relevant to your brand, educates users and adds value.

The problem with many infographics today is that they don’t provide that much value to users and are basically just used as marketing gimmicks.

I think of an infographic a bit like a webinar or white paper.  The point of an infographic in my opinion is to educate users, help disseminate data/information, and work alongside an existing PR campaign (such as a new survey) to add value to your story.

If your infographic provides educational value such as a historical time-line, or breaks down complex material and figures into a visual image, then it’s much more likely to get traction and get republished by bloggers. Furthermore, the more unique and interesting your data, the more successful it will be.

2.    Create an Infographic for Niches, Trending Topics or Current Events

Too many websites create “catch-all” infographics that attempt too much and are far too general in their concept.  You’ll have more success pinpointing a niche and doing an infographic for that, rather then doing an infographic for a massive industry to which there are already 100s of infographics around.

For example, if you operate a Forex website and do a generic infographic about “Forex trading in the US” then it’s unlikely to get much traction.  There’s already tons of infographics in this industry and it’s unlikely you’ll create something that hasn’t already been seen before.

However, if you choose a more niche subject within Forex, such as “The world’s biggest currency traders”, “the biggest trading losses in history” or “how traders reacted to a mainstream news event” then you’ll probably have more success.

3.    Publish the infographic on a unique page on your website

Some people get lazy and simply upload the infographic to the media library of their website, which means that the only way to view it is through a direct image link.

You need to make sure you add the image to a new, custom-built page on your website.  This helps with your own SEO because it means webmasters will be more likely to link to your specific page rather then just the image link (I’m skeptical as to whether a link to one of your images helps as much as a link to your webpage).  This will also help your page rank for its keywords.

4.    Add an Embed Code for your Infographic and Sharing Options for your Infographic

A lot of people miss this step, but it’s extremely important to provide a simple, short embed code in a text-box underneath your infographic.  You can find a really useful embed code generator on this site here.

You should also make it as easy as possible for others to share your infographic from the page that it’s published on.  This requires adding social icons both above and below the infographic.

Infographic Embed Code

5.    Target Journalists and Bloggers for your Infographic using Google News, Google Search, Twitter, Hashtags and Competition Analysis

Once you’re infographic is made, you ideally want to get it in front of as many bloggers and websites as possible.

In order to do this I use a few different methods:

First of all, I scan for any recent articles about the topic on Google news.  You want to find any recent articles on your topic since they’ll be more likely to make a late edit to include your infographic or publish it whilst it’s still a popular subject matter.  I’ll email, tweet or leave a comment to my infographic for the author.

Secondly, I’ll search Twitter to search for hashtags and any new stories related to my infographic topic and reach out to the author.  Asking for something as simple as a Re-tweet can get your infographic seen by hundreds of thousands of people.

Finally, I’ll search for websites that published similar infographics or that published my competitors’ infographics using backlink research and Google search.

6.    Ask Industry Contacts, Professionals and Friends to Help Share your Infographic

One of the main advantages to your business should be your personal and industry contacts.  Try to get as many people as possible in the industry to share your infographic through Linkedin, Twitter or other social networks.  For example, if I produce something in the Forex or gaming industry then I’ll no doubt ask my AMs (affiliate managers) if they can promote it on their own official social media channels.

7.    Submit your infographic to the top 5 – 10 infographic websites

It used to be the case that you could automatically submit your infographic to hundreds of websites without any negative consequences to your SEO.

Nowadays however, in the wake of Penguin and Panda update (and Matt Cutts warnings about no-follow links on widgets and infographic embed codes), I just recommend submitting your infographic to half a dozen of the best infographic websites on the web.  You can find a great list of infographic websites on Paddy Moogan’s blog here.

The advantage of submitting your infographic to these sites is additional exposure, traffic and backlinks for your website.

8.   Keep checking Google News and Twitter for Additional Outreach Opportunities

Infographic outreach doesn’t stop after one week.  As long as your infographic isn’t time-based, there’s nothing stopping you from reaching out to additional authors or bloggers who publish an article related to your infographics a few weeks or months in the future.

9.    Use Reverse Image Search to Find Missed Link Building Opportunities

If you’re still hungry for links at this point then you can also use Google’s reverse image search tool to find others who have published your infographic on your site and ask them for a link.

10.  Measure the ROI of your Infographic 

As a marketer, I think it’s really important to actually calculate the ROI of your infographic and to see whether it was worth the initial investment.

In order to calculate the ROI of my infographic, I add up all root domain backlinks (I discount no-follow links for SEO purposes), social shares and incoming traffic through links.  If your website is set up to convert users to an email list or service then you can also set up Goals in Google Analytics in order to calculate how many conversions came from new visitors to your infographic.

I then attach a value to each of the points above to work out whether it was cost effective, and whether it’s worth doing another infographic again.

Adam Grunwerg

Mr grunwerg has written 22 post in this blog.

Adam Grunwerg is the founder of Searchable.co.uk and has numerous years of experience in SEO, inbound marketing developing brands online. He has also previously written for the Guardian, SearchEngineJournal and AffiliateFYI.com.

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  • http://www.utargeting.co.uk/ Piperis F

    Infographics are still really useful for creating link bait, however as more and more companies utilise them it is important to create infographics that are high quality. It was far easier to get away with sub par infographics in the beginning, but people now know what to expect and will not credit poorly executed infographics.
    That makes guides like this invaluable!

  • Forexmaximiser

    Great Information ! Thank You

  • http://www.webdesignreview.co.uk haris awais

    infographs are good for the audience engagement and help in getting conversions
    http://www.cleaningwebsitedesign.co.uk