White Hat Link Building in Gambling: Case Studies

The following article has been written to discuss and answer key issues addressing link building in competitive industries such as gambling and binary options. White Hat Link Building In Tough Niches: Gambling Industry Case Study Understanding the Main Issues: Up until now, link building has been central to a strong SEO campaign. And for most in-house SEOs and agencies, the main strategies behind link building is guest posting – because […]

SEO Audit Checklist

The Ultimate Guide to Conducting an SEO Audit A comprehensive SEO audit is extremely important for your website no matter whether its large 10,000+ page news site or small 500 page blog. SEO audits are important because not only can small changes make drastic improvements to your organic traffic and rankings, but Google’s algorithms have also evolved greatly over the last 12-24 months, which means you website needs to keep […]

How to Write the Perfect Press Release for Journalists

A press release is a document used to send the latest news or reports about your business to journalists.  The goal is to get journalists (or bloggers) to pick it up and write about it in an editorial feature. The information in a press release can vary depending on the industry and business, however it generally contains company news, published data, major events and quotes from a senior source. Often […]

10 Tips for Effective Infographic Outreach and Execution

At Searchable.co.uk, we plan, create and do outreach for own infographics and on behalf of clients (you can also see our prices for infographics here). However, unlike blog posts or PR stories, the primary aim of an infographic is to be shared and re-published by other websites.  As such, the strategy for doing successful outreach and marketing for infographics is slightly different. 10 Tips for Successful Infographic Creation and Outreach in […]

Searchable’s Guide to Launching your First PPC Campaign!

PPC: Everything you Need to Know (& more) I’ve been playing around with pay per click marketing on and off for around five years now. Some might say I’m still a little wet behind the ears, others will be dying to hear about my experience. PPC is probably my favourite traffic source (although I rarely turn down any kind of traffic, especially if it’s free!) – so in this article […]

What On-page Signals Can Google Use to Detect High Quality Content?

Google’s Panda algorithms seem to be catching up faster then ever when it comes to sourcing good content. I know a lot of SEOs will cry “Bullshit!” after reading this (especially in markets where there’s nothing but spam ranking), but I swear I’m seeing more authority websites and higher quality pages with certain characteristics ranking better in the search results. List of Signals Google can use to Evaluate the Quality […]

Revealed: Outreach Campaigns from some of the Biggest SEO Firms

The following blog post is about me a) venting some steam from the guest post requests I receive from SEO agencies and b) providing an interesting insight into how some of the biggest SEO agencies handle their outreach campaigns. Introduction: Since the Google Penguin update, most SEO agencies have shifted their workforce from just buying links towards engaging in content marketing, guest posting and spotting organic link building opportunities. 5 […]

How Successful will New gTLDs Be?

How Successful will New gTLDs Be?  Predicting Registration Numbers, Success and Revenues The following is an opinion piece and based on my views of the new top-level domain program. ICANN is currently rolling out the first of the new gTLDs (generic Top Level Domains) out of a total of 1900, which will be launched over the next 12 months In this article, I want to evaluate the likely success of […]

How can Surveys and PR be used in an SEO Campaign?

Although many of the cheaper press release distribution sites such as PRNewswire.com and PRWeb.org have a bad name when it comes to SEO, creating and distributing interesting legitimate press releases are still an excellent way for getting exposure and links from the media. In this article, I want to explain how a professional and legitimate press release can help you get national media coverage, traffic and value. What’s the Difference […]

How to Transfer a WordPress Site for Beginners

Transferring a wordpess site is a fairly simple process that shouldn’t really take longer then 20 minutes to complete.  However, I also know transferring sites for beginners can be a massive pain in the a***. In this guide, I want to give a fairly straightforward account of how to transfer a WP site at a new host. 1.    Download the FTP Files and MySQL Database The first things you need […]