White Hat Link Building in Gambling: Case Studies

The following article has been written to discuss and answer key issues addressing link building in competitive industries such as gambling and binary options. White Hat Link Building In Tough Niches: Gambling Industry Case Study Understanding the Main Issues: Up until now, link building has been central to a strong SEO campaign. And for most in-house SEOs and agencies, the main strategies behind link building is guest posting – because […]

SEO Audit Checklist

The Ultimate Guide to Conducting an SEO Audit A comprehensive SEO audit is extremely important for your website no matter whether its large 10,000+ page news site or small 500 page blog. SEO audits are important because not only can small changes make drastic improvements to your organic traffic and rankings, but Google’s algorithms have also evolved greatly over the last 12-24 months, which means you website needs to keep […]

What On-page Signals Can Google Use to Detect High Quality Content?

Google’s Panda algorithms seem to be catching up faster then ever when it comes to sourcing good content. I know a lot of SEOs will cry “Bullshit!” after reading this (especially in markets where there’s nothing but spam ranking), but I swear I’m seeing more authority websites and higher quality pages with certain characteristics ranking better in the search results. List of Signals Google can use to Evaluate the Quality […]

Revealed: Outreach Campaigns from some of the Biggest SEO Firms

The following blog post is about me a) venting some steam from the guest post requests I receive from SEO agencies and b) providing an interesting insight into how some of the biggest SEO agencies handle their outreach campaigns. Introduction: Since the Google Penguin update, most SEO agencies have shifted their workforce from just buying links towards engaging in content marketing, guest posting and spotting organic link building opportunities. 5 […]

How to Do Outreach in SEO

Tips for Doing Email and Social Media Outreach for SEO 2013 Google’s own Matt Cutts and other prominent figures in the industry all tell you that you should focus on producing great content in order to get better search engine rankings and traffic.  However, what most people forget to mention is that you also need great promotion, PR and outreach. How to do Personalised Outreach to Increase your Website Traffic  […]

What is Google’s Definition of White Hat SEO?

What is the Definition of White Hat SEO in 2013? Although a lot of digital media agencies call their SEO methods “white hat”, I think there’s still an argument in the industry over what exactly white hat means. Some people think white hat is just where you don’t buy links, others think that guest posting is completely white hat.  Directory submissions and social bookmarking sites don’t help to clarify the […]

Clicky vs Analytics: Why Google Analytics Reporting is Flawed

Why you Should Avoid Relying on Google Analytics for your Blog Most SEOs agree that on-page factors such as user experience, page views and dwell time are becoming increasingly important in how search engines determine the quality of content in 2013. As such, being able to accurately measure your user experience, engagement and stats is really important.  While a number of inexperienced webmasters tend to rely on Google Analytics for […]

The Top 5 Most Essential SEO Plugins for WordPress Blogs

WordPress is one of the most popular CMS (Content Management Systems) for a number of reasons.  In particular, it’s SEO-friendly and has a number of free plugins that are great for SEO. In this article, I’ll list my top SEO plugins for wordpress in 2013.  I’m going to try to limit my list to the plugin that you NEED, rather then just gestating a bunch of plugins, which are useful […]

How to Format your Disavow Links File with Excel in 6 Easy Steps

How to Format your Disavow Links File in 6 Easy Steps Anyone who’s had to disavow links to their own website knows that it takes considerable time to properly format and submit the Google disavow file.  Whether you’re using .csv exports from Ahrefs.com, OpenSiteExplorer.org or Google Webmaster Tools, it still requires a lot of fiddling to get the file formatted properly. After spending almost a week with my partner disavowing […]

How will the new gTLDs Affect SEO in 2013/14?

Later this year, hundreds of new gTLDs (Generic Top-Level Domains) will splurge there way onto the Internet, possibly making .com, .net and .org relics of the past. ICANN, the non-profit organization responsible for managing the global internet namespace, recently opened up the internet for new gTLDs, which could drastically change how consumers use and search the internet. By the end of 2013, classic gTLDs such as .com and .net could […]