How to Do Outreach in SEO

Tips for Doing Email and Social Media Outreach for SEO 2013

Google’s own Matt Cutts and other prominent figures in the industry all tell you that you should focus on producing great content in order to get better search engine rankings and traffic.  However, what most people forget to mention is that you also need great promotion, PR and outreach.

How to do Personalised Outreach to Increase your Website Traffic 

Outreach in SEO is essentially about getting connecting with reporters, journalists and bloggers and getting your content out there.   If you produce great content or a groundbreaking infographic, you want to maximize the target reach of your audience.  The more people that view and read your content, the more likely someone will be to link or Tweet it.

Email: Email is a great way to connect with bloggers, reporters and journalists in your industry.  By researching the top websites or writers in your industry, you can then pull out their email address and send them a personalized email, which informs them of your content.  Website such as Journalisted.com are great for finding the appropriate contact email address for journalists.

Twitter: Twitter is one of the easiest and most effective ways to getting information out there.  As you build more followers, you increase your target reach as well as appearing as a more authoritative person to follow.  In addition to publishing your own content, you should also Tweet at important people or reporters in your industry (in order to find authoritative people, use a services such as FollowerWonk).  This provides a much quicker and friendlier way of getting your message across than email.

Twitter Outreach

Leaving Comments under Website Articles and Blogs: If you’ve written an article in response to something you read online or just think it’s relevant to the discussion, you can always link to your article in the comments section.  Although this will be a no-follow link, the link in itself will generate important traffic to your site and increase the number of views.  This will indirectly lead to more links, social shares and mentions in the long run.

Skype: I usually try to add important people to my Skype to help build upon key relationships – your personal contacts can be really important when doing outreach.  A simple message to say “hey I published this article you might find interesting” can go a long way.  Skype also allows you to establish a closer relationship, which can lead to partnerships, cross-promotion and other things.

Look out for Top-Lists and Best Resources Articles in your Industry: This is something that’s been very effective for me.  I simply scour the Internet for articles that list the “top websites” or “top resources” in my industry.  I then ship a friendly email to the editor asking if he’d consider adding my website to that list or even suggesting it to be considered for a future article that he writes.   The beauty of this strategy in my opinion is that your competitors won’t necessarily be able to copy it.  They’ll only add your website to the list if it’s valuable enough.  It’s still an editorial link, however it’s just been added in retrospect.

Hire a PR Agency: This might seem obvious, but a lot of people spend hours producing killer info-graphics or content yet don’t have any experience doing outreach and promotion.  If all of your skills are in researching and producing content, why not hire a PR team to managing the outreach for you?  The advantage of using PR companies is that they will usually have a very large database of media contacts and reporters who they can instantly promote your stories to.  From my experiences, when you’re doing PR it’s all about getting your story into the biggest media websites and newspapers.  Once this happens, it’s like a ripple effect where everyone else copies and rewrites the same story on their blogs, giving you huge scale and reach.

Adam Grunwerg

Mr grunwerg has written 22 post in this blog.

Adam Grunwerg is the founder of Searchable.co.uk and has numerous years of experience in SEO, inbound marketing developing brands online. He has also previously written for the Guardian, SearchEngineJournal and AffiliateFYI.com.

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